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January 2005 Issue

Vol. 3, No. 1

3-D Review is your headquarters for information about new stereoscopic products from around the world.


This issue features View-Master® insider, employee, factory and advertising rarities. The editor of 3-D Review Online Magazine extends special thanks to the ultimate View-Master® collector, Mary Ann Sell, for helping with information about some of the collector's items featured in this issue.

Sawyer's View-Master® Five Year Employee Service Lens and Shutter Pin

Sawyer's 5-year pin.. Sawyer's issued pins to recognize years of service to workers at the View-Master® factory in Portland.

The five-year pin is designed to look like the lens and shutter of a camera. The pin measures a little under 3/4 of an inch and has a locking clasp back. The pin is 10k gold filled and has blue and black enamel inlaid. The pin was manufactured by Klein.

View-Master® Employee Cuff Links

View-Master® Employee Cuff LinksView-Master® cuff links are another employee item given to people who worked at the View-Master® factory in Portland.

The pair of cuff links are approximately square in shape with rounded edges. The metal is gold-colored with blue inlay. It is not know if the cuff links are 10k gold.

The image on the cuff links shows a View-Master® reel in the center of a large dollar sign. It is thought that the cuff links were awarded as a recognition item to salesmen, thus the dollar sign on the design.

View-Master® Model E Double Reel Pin

View-Master® Double Reel Pinback ButtonOne of the neatest View-Master® pinback buttons is the Model E Double Reel pin.

The design of the pinback features a Model E View-Master® viewer and two reels on gold-colored metal. The pin is also found on black-colored metal. The words View-Master® is printed in red with "View" on the left of the viewer and "Master" on the right side of the viewer inside a rectangular rounded edge box. The pin measures 2" wide and 3/4" tall. This pin is most often found in Europe and may have been issued by the Belgium factory.

View-Master® Donald Duck, Huckleberry Hound and Yogi Bear Cardboard Standees

Yogi Bear View-Master® cardboard standeeHuckleberry Hound View-Master® cardboard standeeWalt Disney's Donald Duck and the beloved Hanna-Barbera cartoon characters Huckleberry Hound and Yogi Bear were all featured on tabletop cardboard standees used to market Sawyer's View-Master® reels.

The tabletop cardboard standees each measure 16 3/4" tall. The standee was sent to camera stores and other shops that sold View-Master® products.

The Huckleberry Hound and Yogi Bear standees were produced in the late 1950s or early 1960s during the height of popularity of both characters.

Huckleberry Hound first appeared in 1958 in a syndicated animated television series produced by Hanna-Barbera. The series lasted for 55 episodes. Voice actor Daws Butler, using southern drawl, gave voice to Huckleberry Hound. Huckleberry Hound was the first cartoon to win an Emmy.

Huck usually does stuff around his house, like tending to the garden or painting a fence. While he does his chores, someone or something gets in his way. Through the whole episode, he tries to do his business and also tries to keep the culprit away from him.

Huckleberry Hound and Yogi Bear View-Master® packetOriginally created as a back-up segment on The Huckleberry Hound Show, Yogi Bear is one of the most popular Hanna-Barbera stars of all time, rivaled only by The Flintstones and Scooby-Doo. Yogi's personality was loosely modeled after the late Art Carney's Ed Norton character on The Honeymooners. Daws Butler also provided Yogi's voice, which also was based on the voice of Art Carney.

Yogi lived in Jellystone National Park with his sidekick Boo Boo, who served as Yogi's conscience. Yogi's ocassional girlfriend was Cindy Bear. Yogi's adventures mainly centered on his obsession with stealing picnic baskets and his ability to confound Ranger Smith. In 1964, Yogi also starred in Hanna-Barbera's first feature length theatrically released animated film, Hey There, It's Yogi Bear.

Huckleberry Hound and Yogi Bear appeared on View-Master® reels in the packet Huckleberry Hound and Yogi Bear (B512). Sawyer's created the clay figures for dioramas to be photographed in 3-D for the View-Master® packet instead of using 2-D cartoon images converted to 3-D.

Donald Duck Flying Sauce Pilots packet.Walt Disney's Donald Duck made numerous appearances on View-Master® packets, blisterpacks and single reels. Donald Duck was also used to promote View-Master® reels with a 16 3/4" tall tabletop cardboard standee.

Donald Duck debuted in 1934 in the Silly Symphony cartoon The Wise Little Hen. There were 128 Donald Duck cartoons produced by the studio. In the 1940's, more Donald Duck cartoons reached theatre audiences than Mickey Mouse, due to the popularity of the fiery tempered fowl. According to Disney Online, Donald's middle name is Fauntleroy. During World War II, the Donald Duck cartoon Der Fuerhrer's Face won an Academy Award® for best cartoon. Donald Duck also starred with Chip n' Dale in Working for Peanuts, a 3-D cartoon, that was part of the 3-D Jamboree shown at Disneyland® Park and later in the Magic Kingdom at Walt Disney World® Resort.

Some of the View-Master® reels featuring Disney's Donald Duck include

  • Donald Duck/Chip & Dale/Uncle Scrooge (unnumbered) dioramas S3 packet
  • Mickey Mouse/Donald Duck (DSL8)
  • Donald Duck (NB-525-E) Belgian English language issue
  • Donald Duck (NB-525-F) Belgian French language issue
  • Mickey Mouse, Donald Duck and Goofy (NB-551-E) Belgian English language issue
  • Mickey, Donald et Goofy (NB-551-F) Belgian French language issue
  • Donald Duck (B525) dioramas
  • Donald Duck (B525-C) dioramas Canadian English and French language issue
  • Donald Duck (B525-D) dioramas Belgian German language issue
  • Donald Duck (B525-E) dioramas Belgian English language issue
  • Donald Duck (B525-N) dioramas Belgian Dutch language issue
  • Donald Duck (B525-S) dioramas Spanish language issue
  • Donald Duck Goes Gardening (BD1564) single reel
  • Donald Duck Goes Gardening (BD1564-E) single reel Belgian English language issue
  • Donald Duck (BD1564-N) single reel Belgian Dutch language issue
  • Donald Duck (3005) blisterpack
  • Donald Duck's 50th Birthday (3048) blisterpack
  • Donald Duck's Vacation (3048) blisterpack
  • Donald Duck/Mickey Mouse/Goofy (4400) blisterpack
  • Donald Duck (BB525-E) Belgian English language issue blisterpack
  • Donald Duck (BB525-F) Belgian French language issue blisterpack
  • Donald Duck/Mickey Mouse/Goofy (BB551) blisterpack
  • Donald Duck (D-3 002-645) Japanese language issue
  • Donald Duck - Donald's Gold Mine/Flying Saucer Pilots (P-1) non-stereo 14 image projector reel
  • Mickey Mouse in The Brave Little Tailor/Donald Duck in Sky Hammock (P-10) non-stereo 14 image projector reel
  • Donald Duck in Donald's Gold Mine (RP-B5253) reel pack or cannister reels
  • Donald Duck in Sky Hammock (RP-B5251) reel pack or cannister reels
  • Donald Duck in Sky Hammock (RP-2151) reel pack or cannister reels
  • Donald Duck in Flying Saucer Pilots (RP-B5252) reel pack or cannister reels
  • Donald Duck in Flying Saucer Pilots (RP-1045) reel pack or cannister reels
  • Donald Duck in Flying Saucer Pilots (RP-1065) reel pack or cannister reels
  • Mickey Mouse with Donald Duck and Goofy in Clock Cleaners (RP-1063) reel pack or cannister reels
  • Donald Duck (AVB525) English language talking reels
  • Donald Duck (AVB525) Spanish language talking reels

Donald Duck appeared on the promotional material for Your Free View-Master® Fun Parade Reel (DR-9) issued in 1957. The single reel was a giveaway distributed by View-Master® dealers in a greeting-card size envelope that included an eight page brochure The Little Book of Favorite Gifts of View-Master® Products, an information reply card and a letter from Sawyer's.

Donald Duck also appeard on Tru-Vue 3-D cards and on a rare Tru-Vue filmstrip. According to Dalia Miller's, the Donald Duck Tru-Vue filmstrip is very uncommon. The late production 10 image, black and white animated filmstrip of Mickey Mouse's favorite web-footed friend, Donald Duck was issued in January, 1952. Made in the first month of ownership by View-Master®, the box is still a Rock Island, Illinois box, but the filmstrip is Beaverton, Oregon. The Donald Duck Tru-Vue filmstrip was sold seperately or in a boxed set of four Disney Character filmstrips with viewer.

View-Master® Santa Claus cardboard standeeThe Disney character filmstrips were produced in the last year at Rock Island and the first year or so at Beaverton, Oregon. This is an early Beaverton (first month of production). These late filmstrips are among the most desirable Tru-Vue filmstrips because of their low production numbers and their high demand and scarcity keeps their values high.

A similar View-Master® standee featuring Santa Claus was also produced around the same time.

Editors note: Special thanks Dalia Miller at for information about the Donald Duck Tru-Vue filmstrip. Special thanks to Keith Baird. The list of Donald Duck reels was compiled from Keith's Ultimate View-Master Reel List.

View-Master® Tom Corbett Cardboard Standee

Tom Corebett View-Master displayIn Spring 1999, a Tom Corbett View-Master® cardboard standee display sold for $1,550 at the Toy Scouts Annual TV and Movie Memorabilia Auction.

"Our Annual TV and Movie Memorabilia Auction has become a widely awaited event," said Toy Scouts President Bill Bruegman. "Bids came in from over a dozen countries, as far away as Australia and Africa."

The auction was indeed well received as evidenced by the fact that 79 percent of the almost 500 items received bids. There was very enthusiastic bidding in all categories, but the most popular were TV Sci-Fi, comedy and western.

The Fourth Annual Toy Scouts TV and Movie Memorabilia Auction offered 446 lots, arranged by categories such as TV Sci-Fi, TV children's Show Hosts, TV Western, Spies, Horror and Sci-Fi Films, Movie, Music and Personality, etc.

The Tom Corbett, Space Cadet View-Master® reels were released in packet number 970. has all 21 images from the packet posted online in non-stereo. The original images are in 3-D.

There is no author mentioned for writing the Tom Corbett View-Master® adventure, but Florence Thomas is credited with creating the scenes. Much of the science facts in the story is consistent with theories and known facts of the time period and some of the language found in the story reflects the type of language found in material reviewed by the Tom Corbett series science consultant, Willy Ley.

Tom Corbett,Space Cadet was based on characters in Robert Heinlein's juvenile novel Space Cadet published in 1948. However, recent material has indicated that Sci-Fi author Joseph Greene contributed to the early development of the Tom Corbett character. Tom's career covered every media outlet of the 1950's, except the movies. There were eight hardback books published by Grosset and Dunlap from 1952 to 1956, fourteen comics published by Dell and Prize comics from 1952 to 1955, a daily and Sunday newspaper strip written by Paul S. Newman and drawn by Ray Bailey from Sept. 1951 to Sept. 1953 , a six month run of radio shows in 1952 and the TV series from October 1950 to 1956.

The TV series began on CBS (Oct. 2, 1950 - Dec. 29, 1950), then moved to ABC from Jan. 1, 1951 to Sept. 26, 1952. While on ABC, there were repeats on NBC as a summer replacement for Victor Borge from July 1951 to Sept. 1951. Then, after Kelloggs canceled the series, it returned on alternate Saturdays for one season on the DuMont network from Aug. 29, 1953 to May 22, 1954. The last season, for Kraft, ran on NBC from Dec. 11, 1954 to June 25, 1955. The show was broadcast in a Monday, Wednesday and Friday format with 30 minute shows on Saturday.

View-Master® President Eisenhower Cardboard Standee (1953)

1953 President Eisenhower View-Master® standee from the Mary Ann Sell collection. In 1953, Sawyer's produced a special tabletop cardboard standee display to promote the release of View-Master® single reel 400, The Inauguration of President Dwight D. Eisenhower.

The standee features President Eisenhower's head printed in blue duotone ink above a red, white and blue banner. Text on the standee reads, "Now - See President Eisenhower in full color! Real as life on View-Master® 3 dimension picture reel."

Mary Ann Sell, current President of the National Stereoscopic Association, recently offered one of these rare View-Master® displays for sale on eBay.

View-Master® Sleeping Beauty Sign (1959)

Sleeping Beauty sign

View-Master® Inducted into National Toy Hall of Fame®

Strong Museum, Home of the National Toy Hall of Fame®View-Master® is among the first toys inducted into the National Toy Hall of Fame®.

To date, 26 toys have made it into the Hall of Fame: Barbie®, Bicycle, Crayola® crayons, Duncan® Yo-Yo, Erector® Set, Etch A Sketch®, Frisbee®, Hula Hoop®, Jacks, jigsaw puzzle, jump rope, Legos®, Lincoln Logs®, marbles, Monopoly®, Mr. Potato Head®, Play-Doh®, Radio flyer Wagon®, Raggedy Ann®, roller skates, Silly Putty®, Slinky®, teddy bear, Tinkertoys®, Tonka® Trucks and View-Master®.

The National Toy Hall of Fame® considered a list of 12 more toys for induction. Finalists included Alphabet Blocks®, Big Wheel®, Candy Land board game®, Checkers®, Clue® board game, Easy-Bake Oven®, Fisher-Price Little People®, Jack-in-the-Box®, Lionel® Trains, Magic 8 Ball®, Matchbox® Cars and Scrabble®.

Alphabet Blocks® and Checkers® were the new honorees inducted during the weekend of Nov. 15 and 16, 2003. The weekend included strolling toy characters, crafts, entertainment and activities with a toy-related theme including Lego® and Etch A Sketch® artists at work, a giant Lincoln Log® playhouse, and photos with a larger than life Mr. Potato Head® and Barbie®.

As of Oct. 1, 2002, The National Toy Hall of Fame® is located inside Strong Museum at One Manhattan Square in Rochester, NY. The National Toy Hall of Fame® was originally established in 1998 at A.C. Gilbert's Discovery Village, a children's museum, in Salem, Oregon. The Strong Foundation acquired the National Toy Hall of Fame® when the collection became too large for A.C. Gilbert's Discovery Village.

Admission to the museum is $7 for adults, $6 for senior citizens, $5 for children ages 2 to 17 and age 2 and under are admitted free. The museum is open Monday through Thursday from 10 a.m. to 5 p.m., Friday from 10 a.m. to 8 p.m., Saturday from 10 a.m. to 5 p.m. and Sunday from noon to 5 p.m. Admission to the museum shop is free. The museum also houses the Elaine Wilson Carousel, Bill Gray's at the Skyline Diner and Louie's Sweet Shop. The museum library is open by appointment. You can contact Strong Museum at (585) 263-2700.

Sawyer's View-Master® Decimal Conversion Chart

Sawyer's Decimal Conversion ChartThis Sawyer's decimal conversion chart came from the estate of a Sawyer's View-Master® employee. It is a conversion chart used in production at the plant in Portland. The chart measures approximately 11" tall and 8" wide and is most likely made of aluminum or steel. When the metal sign was auctioned on eBay, it sold for $24.50.

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