March 2013

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Oz The Great and Powerful 3-D Opens March 8

Disney's Oz the Great and Powerful in 3-D opens March 8.

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Jurassic Park 3-D Free Advance Screening Tickets

Want to see the 3-D version of Jurassic Park before anyone else and get free tickets? Visit and sign up to get tickets before they're gone.

Universal Pictures will release Steven Spielberg’s groundbreaking masterpiece Jurassic Park in 3-D on April 5, 2013. With his remastering of the epic into a state-of-the-art 3-D format, Spielberg introduces the three-time Academy Award®-winning blockbuster to a new generation of moviegoers and allows longtime fans to experience the world he envisioned in a way that was unimaginable during the film’s original release. Starring Sam Neill, Laura Dern, Jeff Goldblum, Samuel L. Jackson and Richard Attenborough, the film based on the novel by Michael Crichton is produced by Kathleen Kennedy and Gerald R. Molen.

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Image3D Creates Limited Edition View-Master® Style Reels and Viewers for Adidas

View-Master® Style Reel and Viewer Producer Image3D Chosen to Help Promote Adidas “Originals” Shoe and Clothing Line

Image3D Adidas reel and viewer.Image3D, leader in custom View-Master® style reels and viewers, announced today its collaboration with world renowned sports brand, Adidas. Adidas called upon the View-Master® style artisans to craft 500 limited edition View-Master® style reels and viewers as part of their marketing campaign for the Adidas “Originals” shoe and clothing line.

The custom View-Master® reels included seven unique images of “Originals” Adidas street wear accompanied by a clever hangtag to give the lucky recipients of these exclusive View-Master® style devices details about the “Originals” line. Adidas opted for Image3D’s signature 3-D text and a mixture of blue and white viewers.

Image3D’s Social Media Manager, Liz OeDell expresses her excitement about the Adidas project, “It was a great honor to work with a brand I personally love, Adidas. We are beginning to see many companies branch out with their marketing efforts to find unique ways to reach their audience. The View-Master® style of promotion gives companies the edge they are looking for. With Adidas we went above and beyond. There were a number of firsts for us with this order, from the use of custom hangtags to the request for viewers in multiple colors. The experience was truly one-of-a-kind.”

Image3D is the only company of its kind with its level of expertise. With more than four decades of experience, Image3D boasts one of the most experienced staffs in the business. The Portland based company regularly produces bulk orders for corporate heavyweights and individuals looking to spruce up their events. While Image3D has the capacity to produce large orders they also specialize in single orders for gift giving. Image3D’s consumer and corporate divisions work together to provide state-of-the-art 3-D experiences for all customers.

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University of Texas at Austin Radio-Television-Film Department Receives $2 Million to Create Nation’s First 3-D Production Program

The Department of Radio-Television-Film at The University of Texas at Austin has received a $2.17 million grant from the Moody Foundation to create "UT3D," the first comprehensive 3-D production curriculum in the country.

Don Howard, associate professor and production area head in the Department of Radio-Television-Film, will serve as director of the program, which will offer classes to undergraduates beginning in fall 2013. Radio-Television-Film graduate Wayne Miller (B.A.,'77), executive producer at the leading Los Angeles-based 3-D film, television and new media studio SD Entertainment, helped envision the program and will help ensure its sustainability as co-chair of the advisory council.

"3-D content and technology are headed for a revolution across all platforms," Miller said. "It's imperative to share this new tool kit with future filmmakers so they have the training and experience for the jobs of the future. By providing students an understanding of 3-D technology and hands-on experience with state-of-the-art equipment, The University of Texas at Austin is bound to become the leader in 3-D education."

The Moody Foundation grant will be given over a five-year period. Classes will be taught at the Belo Center for New Media and the ACL Live at the Moody Theater in downtown Austin — the recording studio for the PBS television show "Austin City Limits" — where students will use the studio’s 3-D production and performance facility.

"We're delighted to support UT3D," said Ross Moody, trustee of the Moody Foundation. "The Moody Foundation's focus on educating the youth of Texas is consistent with funding the establishment of the UT3D curriculum. Students will also gain first-hand experience in 3-D production at the Moody Theater to start their real-world training, and when they graduate, they'll be ahead in the growing medium of 3-D."

In addition to receiving leadership from current Radio-Television-Film faculty members, UT3D will draw upon industry professionals, such as directors, technicians, producers and executives, to mentor students, including the executives and production team from SD Entertainment.

Students will produce a range of 3-D content including plays, sports, documentaries and narrative pieces and explore recent 3-D innovations, such as "glasses-free" 3-D for television, tablets, cellphones and small display devices.

UT3D was also made possible by Tim McClure, GSD&M Advertising co-founder and College of Communication advisory council member, who provided guidance for the creation of the program and will continue to connect the college with industry partners.

"This grant represents an overwhelming investment in the College of Communication and Central Texas by the Moody Foundation, a long-time supporter of education and the arts," said Roderick P. Hart, dean of the College of Communication. "The college is also grateful to its community and industry partners and UT3D Director Don Howard, who will prepare our students for the burgeoning 3-D industry."

The Moody Foundation is a charitable organization that makes grants primarily in Austin and Dallas, with an emphasis on education, social services, children's needs and community development. The Moody Foundation was created by Mr. and Mrs. W. L. Moody Jr. to benefit in perpetuity present and future generations of Texans.

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Mr. Stink in 3-D

Mr. Stink anaglypic 3-D images.

Midway through the BBC’s 3-D trial, thoughts of those involved in 3-D production began to turn to trying out a comedy or drama in 3-D. Mark Freeland’s comedy department was incredibly positive about working together and suggested a range of projects they were planning in 2-D. One leapt out immediately: an adaptation of David Walliams’ Mr Stink.

As conceived by David and Mark, the quirky, cartoonish quality of the script seemed to lend itself intriguingly to 3-D. The chance to enhance the imaginative world of the lonely young Chloe Crumb, whose life is turned upside down by a very smelly tramp (with a secret, of course!), just seemed too good to miss. And the fact that it would star Hugh Bonneville and David Walliams too, was simply a bonus.

One of the interesting things from the 3-D Trial’s point of view is that Mr Stink is the first programme done where the 2-D and 3-D versions were shot at the same time and by the same cameras, with the 2-D then taken from one of the 3-D cameras. It was significantly less cumbersome therefore than many 3-D shoots, but still had its challenges for a very experienced team, most of whom had never worked in 3-D before.

Philipp Blaubach, the director of photography working on Mr Stink, thought the idea to shoot in 3D was a great opportunity to shoot a film that has been specifically designed for 3-D. "As a cinematographer it is a very different approach both logistically and creatively, and it was important in preproduction to work out the do's and don'ts," said Blaubach. "Having a close collaboration with the stereographer and the director meant we really embraced the strengths of 3-D and found a visual style that works especially for this comedy genre. We liked slightly cartoonish and quirky compositions, like in the films of Wes Anderson or the Coen Brothers, and the fact that 3-D works particularly well with wide angles even for close ups suited the style we were after perfectly."

The final results were broadcast on the BBC’s HD Channel on Sunday Dec. 23 at 6.30 p.m., simultaneous with the 2-D version on BBC One.

Editor's Note: We're hoping the BBC will do a 3-D episode of Doctor Who!

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. Free View-Master Custom Production Kit on DVD

Star Trek: Into Darkness 3-D Trailer

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OZ The Great and Powerful 3-D Trailer

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Terminator 2: 3-D Ride closes at Universal Studios

Entrance to the Terminator 2: 3-D ride.

Universal Studios Hollywood's Terminator 2: 3D has played its final performance. After 13 years and countless thrilling shows, the attraction based on the blockbuster 1991 sci-fi film closed at the end of 2012.

It's the latest move by the theme park to replace its older rides with newer ones based on more recent properties. Back to the Future: The Ride has become The Simpsons Ride, E.T. is now Revenge of the Mummy, and Backdraft was recently supplanted by Transformers: The Ride 3-D. No announcement has been made about what will fill Terminator's space on the Universal lot. The Terminator attractions at the company's Florida and Japan parks remain open.

Terminator 2: 3-D Battle Across Time was not just another theme park attraction making use of an entertainment franchise. T2: 3-D was unique in that it involved all the major players from Terminator 2. The 12-minute 3-D film shown during the main part of the attraction was written and directed by James Cameron, and stars Arnold Schwarzenegger, Linda Hamilton, Edward Furlong and Robert Patrick. It reportedly cost $60 million dollars to make.

The show featured multiple projectors running across three adjoining giant screens, creating an enveloping 3-D effect. Especially effective was the giant tentacles from a T-1000 swiping near your head. The 3-D would make you duck!

At the height of the ride's popularity, the attraction's gift shop featured everything from official Cyberdyne badges to a T-800 endoskeleton standing in fearsome tribute to the production.

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Angry Birds: The Movie 3-D confirmed for 2016 theatrical release

Angry Birds 3-DRovio's Angry Birds: The Movie 3-D will hit cinemas in summer 2016.

The company has signed John Cohen as producer of the 3-D CG-animated feature film. Cohen reimagined Alvin and the Chipmunks and developed that 2007 film. David Maisel is also on board, who executive produced Iron Man.

Rovio is producing and financing the film independently, retaining full creative control of the Angry Birds.

To date, the game has spawned multiple editions (including Angry Birds Star Wars), toys, books, t-shirts, animations and even a tie-in with one studio film, Rio.

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Man of Steel being converted to 3-D

Man of Steel 3-D anaglyph.

Warner Bros. Pictures and Legendary Pictures have announced that director Zack Snyder's upcoming action adventure Man of Steel will be presented in 3-D in select theaters, as well as in 2-D and IMAX®, so fans of the iconic superhero will be able to experience the much-anticipated movie in their format of choice.

Snyder stated, "The film is going to be a visually exciting experience in all formats: 2-D, 3-D and IMAX. Anticipating how audiences today embrace 3-D, we designed and photographed the movie in a way that would allow Man of Steel to captivate those movie goers, while respecting fans who prefer a more traditional cinematic experience. We've taken great measures to ensure the film and the story come first, and 3-D is meant as an enhancement."

The film stars Henry Cavill in the role of Superman/Clark Kent, alongside three-time Oscar® nominee Amy Adams ("The Fighter"), Oscar® nominee Michael Shannon ("Revolutionary Road"), Academy Award® winner Kevin Costner ("Dances with Wolves"), Oscar® nominee Diane Lane ("Unfaithful"), Oscar® nominee Laurence Fishburne ("What's Love Got to Do with It"), Antje Traue, Ayelet Zurer, Christopher Meloni, Harry Lennix, Michael Kelly, Richard Schiff, and Academy Award® winner Russell Crowe ("Gladiator").

Man of Steel is produced by Charles Roven, Emma Thomas, Christopher Nolan and Deborah Snyder. The screenplay was written by David S. Goyer, from a story by Goyer and Nolan, based upon Superman characters created by Jerry Siegel and Joe Shuster and published by DC Entertainment. Thomas Tull, Lloyd Phillips and Jon Peters are the film's executive producers.

Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Zack Snyder Film, Man of Steel. The film is slated for release on June 14, 2013 and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

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Auction Results  

Big Top Pee Wee View-Master presskit.

Big Top Pee Wee View-Master presskit.

Big Top Pee Wee View-Master presskit.

Big Top Pee Wee View-Master presskit.

Big Top Pee Wee View-Master presskit.

ABig Top Pee Wee View-Master presskit.

Big Top Pee Wee View-Master® Movie Presskit sold for a best offer price with one bidder. The asking price was $600 but the item sold for an undisclosed best offer.

Paramount Pictures sent this special presskit to media outlets to promote the film Big Top Pee Wee in 1988. The popcorn box contained a View-Master® Big Top Pee Wee reel, viewer and audio cassette tape with an executive letter describing the contents along with the standard print presskit featuring black-and-white stills and literature about the film.

This reel could be considered a movie preview reel since it was used to promote the film and not available to the general public. The classic movie preview reels were sent to theatres in the early 1950s so people could view the reels in special lobby displays prior to the film coming to the theatre. The 1950s reels usually promoted a 3-D film. See more about the classic movie preview reels in articles featured on our FREE back issues DVD available here.

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Free 3-D Review back issues DVD
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