December 2021

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Richard Wiley and Jack Dumas View-Master® Original Ad Art and Photos

Richard Wiley's daughter Linda recently shared some original photos that were used by her father to illustrate some View-Master® advertisements. Linda wrote in the View-Master Collectors group saying, " My interest in View-Master® stems from the fact that my father was a commercial illustrator and did a number of jobs for them in the 1950s. I have scans of his VM ads and promotional pieces that I’d be happy to share if you would be interested in seeing them."

"Our connection started a bit earlier than his work for them," Linda continued, "When my mother (not yet married to dad) worked in the same studio as him and served as the model for this piece done by another one of the other artists who was an army buddy and good friend of dad’s, Jack Dumas, who worked there too, at Associated Desigeners in Portland, OR. This is from 1946 when she was 21.

For this 1949 Christmas advertisement, Linda's cousin Tracey is the model.

"Here is my father, Richard Wiley's, rough pencil of the illustration that's on the cover of Wolfgang Sell and Mary Ann Sell's book View-Master® Memories. Year unknown, but looks like early-mid 1950s to me." This flying reel family image was also used for advertising and on display posters.

"My father, Richard Wiley’s, illustration for View-Master® circa 1953. One of the models is my mom, Lois."

Original View-Master® Personal camera illustration by Richard Wiley from 1953 and an ad where it was used to promote the camera.

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